Executive visibility
Building your leaders into a marketing force
There’s massive marketing value hidden inside your leaders’ experience, profile and insight. Our executive visibility programme unlocks that value and uses it as fuel for brand growth.
Your programme includes strategy through to execution. It also manages the challenging reality of getting the most out of a time-poor senior executive.
Not just another voice in the feed
We get leaders off the fence and give them a firm opinion on what matters to your stakeholders. We also find the most influential channels for them and build a meaningful presence there. Doing so builds trust in your brand through association.
Our executive visibility programme gives prospects, media, and other audiences another reason to pay attention to you.
What you gain
- A defined point of view for your executives, built around your business goals
- Consistent themes to get them recognised on any channel
- A steady posting schedule that’s effective and realistic
- Hands-on ghostwriting from a seasoned copywriter
- Clear guidance on how and how not to engage with audiences
FAQs
What is an executive visibility programme?
An executive visibility programme builds a senior leader into a recognised, credible voice in their industry. It combines strategy, which covers what the executive stands for and which themes they own, with execution, which covers ghostwritten content, publishing rhythm, and profile optimisation. The aim is to turn a leader’s experience and opinions into a commercial asset for the business.
What is the difference between executive visibility and thought leadership?
Thought leadership is the mechanism, and executive visibility is the outcome. Thought leadership means having a defensible point of view and publishing it consistently. Executive visibility is what happens when that point of view attaches to a named individual and their audience grows as a result. A programme delivers visibility by building genuine thought leadership underneath it, rather than through activity alone.
How does executive ghostwriting work?
Ghostwriting starts with capture sessions, which are regular recorded conversations that draw out the executive’s authentic thinking and opinions. That material becomes the source for posts and articles written in their voice, delivered for their sign-off. The executive or their team publishes to an agreed calendar, and content is never posted on their behalf unless separately agreed.
How much time does an executive need to commit?
Time commitment is deliberately kept low, typically a fortnightly capture call of 30 to 45 minutes plus a review block for drafts. Capture sessions are the only non-negotiable element, since the writing depends on original thinking to work from. Everything else, including drafting, scheduling, and reporting, is handled for them.
How long does executive visibility take to work?
Meaningful signals usually appear from around month three, with results compounding as the audience grows and themes become recognisable. This is a long-term programme rather than a campaign, so engagements run on a rolling monthly basis with no minimum term. Companies looking for immediate measurable pipeline are usually better served by another approach.
Tell us what you’re trying to fix.
We’ll tell you honestly whether we’re the right people for it.
Make your leaders heard