Content & editorial audit
Bringing order to your content library
It’s easy to lose control of your brand’s content when it’s spread across different channels.
When quality drops and messaging gets confusing, the function you’ve built for conversion starts to work against you.
Step one in bringing order: a web content and editorial audit.
How hard is your content working?
Our content and editorial audit is a diagnosis.
We look at how consistent or disjointed your voice is, and whether the claims you make on one channel are backed up on another.
We also judge whether a reader could explain your company’s value after 30 seconds of reading. And, we search for that important balance of audience value with commercial and brand building.
Our audit is the first act in making sure your content investment isn’t going to waste.
What you gain
- Analysis of live content against brand voice, audience relevance and commercial performance
- Assessment of how well your content is built for AI search, beyond traditional search rankings
- Competitor benchmarking to identify your strengths and shortfalls
- Prioritised recommendations so you can make upgrades immediately
- One-to-one briefing call for total clarity on where to start
Case study
Auditing and fine-tuning OKX’s Learn educational platform
Situation
OKX Learn was live and publishing, serving SEO, education from beginner to advanced, and product conversion at once. The brand faced the challenge of keeping quality high with few resources.
Response
A full analysis of what had been published, for who, and to what standard. Working with the Head of Content, the most urgent subject gaps were identified and tied to product marketing demands. Standards and output priorities were then set against the resource available.
FAQs
What is a content and editorial audit?
A content and editorial audit is a structured review of your existing content, including your website, blog, thought leadership, and social channels. It assesses brand voice consistency, audience relevance, and commercial effectiveness, then delivers a prioritised plan for what to fix first.
How long does a content audit take?
Most audits are delivered within two to three weeks of kick-off, depending on the volume of content reviewed and how quickly analytics access is provided. The process includes content analysis, competitor benchmarking, and a live outcomes call to walk through the findings.
Does a content audit include rewriting or editing my content?
No. The audit identifies what needs fixing and why, and prioritises those fixes into quick wins and longer-term work. Actual rewriting and ongoing content production is handled separately, typically through a Fractional Head of Content engagement.
Is this a technical SEO audit?
No. This audit focuses on content, brand voice, and editorial quality, including how well content is structured for AI search and answer engines. Technical elements such as site speed, schema, and crawlability sit outside this scope and are flagged for referral to a specialist where relevant.