Fractional Head of Content
Senior content leadership on your terms
Business priorities might change, but the need for consistently excellent content is permanent. A fractional content lead brings direction and organisation whenever you need it.
Our service is flexible and pragmatic. We advise and execute, leading your content machine towards business goals so your focus stays on other tasks.
Most content functions lack direction
We provide it by taking the lead on tightening processes and adding structure where it’s missing. We complement that with a proactive plan purpose built to get your brand noticed. And, we find efficiency gains without sacrificing quality.
Our fractional head of content service connects business objectives to every piece of content you produce.
What you gain
- Senior content leadership embedded in your team at the days per week you need
- A clear plan for the content function with priorities tied to business goals
- Hands-on delivery across strategy, messaging and content writing
- Oversight of existing freelancers and contributors so output meets one consistent standard
- Optional team management, where you have in-house content members to lead
- Weekly check-ins and a monthly review so you’re always up to date
Credentials
Content leadership for Ogilvy's Public Relations practice
- Co-built the content specialism inside Ogilvy’s public relations unit for the UAE market
- Scaled the team to 13 copywriters and strategists, English and Arabic
- Rebuilt the editorial process for proactive multi-format production
- Held one standard across every piece leaving the agency
FAQs
What is a fractional Head of Content?
A fractional Head of Content is a senior content leader who works with your business part-time, typically a set number of days per week or month. They own the direction of your content function, set team-wide priorities to meet business goals, and manage delivery, without the cost or commitment of a full-time hire.
How much does a fractional Head of Content cost?
Pricing is based on an agreed day rate and the number of days per month you need. Engagements are rolling with no minimum term, so cost scales with the level of support required rather than being fixed to a long contract. This cost flexibility is what makes fractional leadership roles attractive to many companies.
What does a fractional Head of Content do?
The role covers content strategy, editorial standards, messaging, and hands-on delivery including content writing. It also includes managing existing freelancers or contributors, reporting to senior leadership, and where required, leading an in-house content team. The exact responsibilities are flexible to the needs of the business.
When should a company hire a fractional Head of Content?
Common triggers include a marketing restructure, a gap between permanent hires, a major content project that internal resource can’t absorb, or a newly appointed CMO who has inherited a fragmented content function and needs it brought under control quickly.