Situation
Jersey-based Reckon recognised an opportunity to be an educator in its space, building the brand through knowledge-sharing. The team lacked the resources to give the project the time it needed.
Response
We built a discovery and sign-off process around a time-poor C-suite that still allowed us to capture genuine personal insight, rather than borrowed opinions. The content strategy started conversations we knew the audience were looking for right now, and everything linked back to a commercial objective.
All long-form content was repurposed for social, targeting only the channels the brand could commit to and nothing more.
Outcome
We created a content machine that allowed for a steady drumbeat of awareness and engagement on the most effective channels. Discussions were started with prospects to feed the conversion funnel, while newly created messaging had a place to reach audiences and build the brand’s positioning.