Situation
OKX Learn was already live and producing content when I took ownership as the editorial lead. The platform served several jobs at once: SEO, educating readers from beginner to advanced, and moving users toward product decisions. Keeping the quality high with few resources was a challenge.
Response
A full analysis of what had already been published, for who, and to what quality standard. Collaboration with the Head of Content to identify the most urgent subject gaps in the content strategy, tied to product marketing demands. Set standards and output priorities against the resource available, before writing and copyediting content to keep the content machine ticking.
Outcome
An editorial operation with a defined standard and consistently high output, working towards brand and commercial objectives. Learn supported a 122% year-on-year growth in app downloads during my involvement.